NUST Professional Development Center is organizing Digital Marketing Toolkit Workshop on February 21-22, 2019


NUST Professional Development Centre is organizing Digital Marketing Toolkit Workshop on February 21-22, 2019

Digital Marketing Toolkit Workshop

Date: 21st-22nd Feb 2019
Venue: NUST PDC H-12 Islamabad
Time: 0900 to 1700 hrs
Investment: Rs.31,500 per participant (includes lunch, tea, course material, certificates, networking opportunities)

Course Overview
This 2-day program delivers the proven frameworks and foundational tools you need to design, implement, and manage a successful digital marketing strategy that achieves your business objectives.

This highly interactive program allows participants to engage in the exploration of new ideas, insights, and experiences from the instructor and their peers. Through the use of lecture and video, case studies, articles, use-case examples, interactive exercises, and team activities, participants will develop the skills to build and develop a digital marketing strategy to meet business goals.

Course Outline
Social Media Strategy
• Building and supporting digital communities
• Social listening/monitoring
• Paid social
• Co-creation: user-generated content and influencer outreach
• The need for social media policy in your organization
• Preventing and managing the crisis

Storytelling for Marketers
• Overview of content management
• Story: Long and short; timing and cadence
• Customer Journeys
• Creating optimal brand stories

Search Engine Marketing—SEO to SEM
• Organic and paid search
• ROI-based framework
• Analytics and key performance indicators (KPIs)
• Using SERPs
• Why content is king (and why it isn't)

Influencer Marketing
• Promise and pitfalls
• Influencers vs content creators
• Tools and insights

Training Objectives
• Develop the skills to build an actionable digital strategy that aligns with your business goals
• Examine how companies use different strategies to reach specific target audiences
• Apply a proven digital media framework that you can immediately implement
• Build audience personas to better target your key customers
• Discuss digital media challenges—from measurement and tools to distraction to the crisis—and sharing your experiences with your peers
• Expand your professional and personal digital networks through a dynamic global classroom

Who Should Attend
This intensive program is ideal for those who are looking to understand the big picture of building and executing a digital media strategy. Participants should be familiar with the various social media platforms and have the ability to understand how business strategy applies to these digital marketing and media tools.

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